Lee Kum Kee · Retail POSM
Retail Displays.
The brief
Win space in German grocery with free-standing display units that ship flat, build fast, and still look like a premium heritage brand once they're on the floor.
The approach
Two campaigns, one system. Chinese New Year — “Geschmack, der verbindet” — in festive red and jade, with an illustrated pattern language that carries the occasion without resorting to cliché. Noodles — “Noodles redoodled” — in deep green with appetite photography and a bold NEW flash for the launch.
Both are built on the same structural template: header, two product shelves, branded skirt. Cheaper to produce, faster to roll out, and consistent wherever they land.
Geschmack, der verbindet.
Where it landed
A rollout-ready POSM family across two campaigns and multiple formats, localised for the German market.