BBC2025 Exhibition.

Launch a noodle range to a younger shopper in a space that competes with everything else on a busy floor — and get people to build a bundle rather than pick up one pack.

“Snap it. Slurp it. Noodle your way.” The mechanic is the message: mix & match your bundle, with the fixture built as a pick-and-choose wall rather than a display case.

High-contrast purple and acid yellow to cut through, appetite photography at scale, and the heritage plaque kept front and centre so the energy never reads as an own-brand knock-off.

A modular activation that works as a full stand or a compact fixture, with a bundle mechanic that lifts basket size rather than just visibility.